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Why ESPN Made Less Money From a Record NBA Season

The NBA's new $76 billion TV deal produced a record $2.11 billion ad haul in its first season — and still left the league's longest-running broadcast partner writing a smaller check than before.

Three distinct broadcast light beams (in muted network-adjacent tones) converging on a single basketball hoop from different angles, evoking three companies splitting.
Gordon Fielding

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